If you are new in the SEO world, you might not be well-acquainted with recent developments. We face many advantages and disadvantages while optimizing a website for Search Results. Also, you might be trying to ace the website on top but aren’t getting desired results. So, you must know how to fix different SEO issues.
To solve the problems of newbies and already existing website owners, we have curated this blog with some valuable tips to improve the SEO and rank your sites at the top. But, before knowing the SEO tips & tricks, let us comprehend why considering best SEO practices matters for a business. Also, a brief on types of SEO issues is given below for your better understanding. By doing this, success will knock on your doors at the earliest.
Why it’s important to fix SEO issues.
Although many new platforms are there to gain popularity, ranking high on the SERPs is still one of the best ways to drive traffic to your website. When more people visit your website through search results, you get more opportunities to convert those visitors into new customers.
But SEO practices aren’t always as easy as it sounds. Sometimes SEO optimizers or writers overlook little but very effective mistakes. As a result, the webpage or blog ends up being less ranking.
Only with proper SEO practices and helpful content can you reach more audiences and beat your competitors. And to attain this, you must understand the various SEO issues and how to fix them. In this way, you can achieve a better ranking on SERPs.
Different types of SEO Issues to fix
- Multiple versions of the homepage
- Duplicate content
- Missing Alt tags
- Broken links
- Mobile device optimization
- Missing Meta descriptions
- Slow page speed
- Poor navigation
- Poor link building
- Irrelevant images
Now, let’s dig deep through the tips to fix SEO issues and understand them.
How to fix SEO issues for better results
- Focus on on-page SEO
- Work on search intent
- Update your work
- Make a mobile-friendly site
- Show yourself on Google My Business
- Consider the Bounce Rate
- Image optimization
- Focus on internal and external linking
- Publish regular blogs
- Go through metrics on Google Analytics
Focus on On-page SEO
If your SEO is strong, your site will automatically rank higher. For that, working on on-page optimization is essential. It is not something hard, but it requires patience and research. The key to making on-page SEO efficient is to use keywords rationally. For example, let the Title of your article have a keyword. Also, infuse the keyword throughout your article. Remember not to stuff it more than required; therefore, maintain a decent keyword ratio.
Use the keyword in more than one way. First, alter the keyword by adding other closely related words. Then, use the altered keywords in subheadings.
Also, use Meta Title and Meta Description in your article. Title metadata is responsible for page titles that appear at the top of the browser window and as titles in search engine results. Meta Title is responsible for page titles that appear at the top of the browser window and as titles in search engine results. The ideal length of a Meta Title is 50-60 characters. Meta Description is the textual description that a browser can use when searching for your page. The ideal length of Meta Description is 155-160 characters.
Work on Search Intent
To solve SEO issues, you must research the search intent; it’s the new way of creating content. It means making the information a user is looking for. Knowing what your target audience wants is crucial to creating content accordingly. Moreover, you might know what’s trending, but it is essential to learn more about it.
If your website has quality trending content, Google will make it secure a position on Google’s first page. So, if your website is visible on the first page of Google, you are producing search intent content, and you should keep doing the same.
So, if your articles don’t contain what a user wants, you need to work on the relevant content and serve the users with what they want.
Update Your Work
It is not enough to post search intent content only. If your content is not updated, no one will read it. This world is a dynamic space, and you need to keep pace with the changes to succeed.
Review your content and see which articles need updating. Then, revamp them with the new updates. In addition, you might need to change many things in your writing, or a slight modification will work.
Update the figures and facts as per the latest news. Format your content and add more visuals to it. It will give freshness to your blog and rank higher on Google. Go through your competitors’ pages and see what you are missing. Then, add the missing information for better results.
Make a Mobile-friendly Site
Nowadays, every website is mobile-friendly because it is easy to use and read on mobile rather than on a laptop. So, building a mobile-friendly website ranks you at the top. If your website is working slowly on mobile, then it’s a sign that your website needs to be mobile-friendly.
For building a mobile-friendly website, you can use WordPress or Wix. Also, use pop-ups that are easy to close and don’t interfere with the user’s experience. Frequent pop-ups annoy the user, and he leaves your site.
A website that works automatically and appropriately on mobile and desktop devices provides a personalized experience with the same content for all users.
Show Yourself on Google My Business
Businesses also rank higher on SERPs by creating a Google My Business profile. A Google My Business profile gives you control over how your business appears on Google products like Search and Google Maps.
Check that all your business details, such as contact details, business hours, and address are correct and complete. If your Google My Business profile is closely associated with what the target audience typically searches for, Google can more easily match your profile to the correct search queries.
If your business has more reviews on Google, it can help improve your local ranking on Google. For this purpose, you can use tools like Loomly, ContentCal, etc.
Consider the Bounce Rate
Bounce Rate shows the unique incoming visitors to your site. Google Analytics records the figures of people who came to your site and left without browsing other website pages. It doesn’t specifically mean you need to enhance the trait of your website.
Although bounce rate doesn’t directly impact SERPs ranking, it indirectly affects other ranking aspects that Google considers, such as slow loading speed, average quality, lack of mobile optimization, etc.
If your website has a lower Bounce Rate and higher page time, your site is in a good place. Increased time on the page shows that your content is appealing, and developing an attractive website is better than optimizing the Bounce Rate.
Optimizing images can boost SEO and help your website rank better on Google. Optimize the Alt text s, image file names, and image titles of your article’s pictures.
Add Alt text in your images. It not only makes your content more accessible to the visually impaired, but it also tells Google about the pictures. Also, use only those images which are legal to use and have no copyright claims.
Also, use mobile-friendly and high-resolution images. Do not add any images; always choose relevant images.
Focus on Internal and External Linking
Both internal and external linking are essential for a website to fix SEO issues. Increase your authority and credibility by adding relevant links to the article.
Internal linking can significantly affect your search engine rankings. It is because internal links join one page to the other web pages of your website.
Also, it would help if you involved external links in your content. For example, your content should contain multiple links to other domains. By linking your content to authoritative websites, you provide value to your readers and show Google that you are a source of good information. It builds credibility and value, which increases your rankings.
Publish Regular Blogs
Regularity and consistency are the keys to success. If you regularly publish blogs on your site, it will attract more traffic. Websites that post content regularly seem to rank higher on Google than websites that don’t have consistency.
Google loves websites whose content is constantly uploaded and updated. You can convert more visitors into customers if you publish content daily. But don’t forget to make a schedule for uploading content on your site and stick to it.
If you are consistent and upload relevant content, you might see magnificent results in a few months because consistency and hard work will pay you off positively.
Go Through Metrics on Google Analytics
Always keep an eye on Google Analytics to check the metrics and analyze how you are performing. Analytics is the primary tool to check out whether your website has any SEO issues to fix. Moreover, to know how your SEO is improving, it’s essential to know what metrics to look for in Google Analytics.
To find out how many visitors visit your website, log into your Google Analytics account and view the Acquisition Channels report. In addition to looking at search traffic, it is better to pay attention to the keywords that drive traffic to your website.
Analyze your SEO performance and take the necessary steps to enhance your productivity and get better results. With improvements, you will surely rank high on Google.
We hope you got an overview of why Google ranking is vital for your website and how you can fix the SEO issues that aren’t allowing you to rank high on Google.
Make sure you follow the tips you have been missing for a while, and we are sure you will rank high on Google in very little time. So please stay connected with us and read our other blogs to get helpful information.