Facebook Ads vs. Google Ads: Which One is Best in 2023

Facebook Ads vs. Google Ads – Choosing between the two is one of the controversial topics. Of course, we all know that both ads uniquely impact your business. But, still, there are differences in the results depending upon the nature of your business. 

This article will present a detailed comparison overview between Facebook Ads and Google Ads. Also, we will help you understand which marketing technique will suit your business the best. So let’s start our debate with the basics, what are Facebook Ads and Google Ads?

What Are Facebook Ads?

Facebook Ads are commonly known as “Paid Social” ads because they are only advertising on various social media platforms. Facebook Ads are more of a display ad, and only selected platform users who use Facebook’s targeting tools can see them. 

It is a simple way to reach many customers at different business stages. It is one of the best marketing tools for digital marketing companies, as it is cost-effective and highly productive. This tool helps companies to grow online and enhance their profits. 

What Are Google Ads?

Google Ads, previously known as Google AdWords, is a paid advertising tool for marketing your business. It is a part of Google’s pay-per-click (PPC) platform. 

Through these ads, you can advertise your business on Google and YouTube. Also, you can advertise on Gmail. Of course, Google Ads helps you to stay in the competition, but it also allows you to reach maximum customers. This way, you can also increase your revenue. 

Now let’s see the advantages of each of them. 

Edges of Facebook Ads

You can do wonders for your business through Facebook Ads. But, if you don’t know how Facebook Ads can help you leverage your business, these advantages will surely guide you in the best possible way.

Drive Traffic to Your Business

With Facebook Ads, you can bring huge traffic to your business and increase sales. When you post a business blog, picture, or any status update on Facebook, it comes to the users’ notice. Many users will engage with your post by liking, commenting, or sharing it. 

This way, many people will become aware of your business, and the needy will approach you. Eventually, you will have more followers and the possibility of getting more leads. 

Retarget the Customers

Facebook Ads retarget your potential customers. Mostly, people just have a glance at your business for the very first time. They might visit your website and go back. But with Facebook Ads, the users who have already visited your website will see your ads in the future. 

After seeing your ad, they might show interest in your business and revisit your website. It increases the possibility of a person being your potential customer. 

Run Facebook Ads on Instagram.

We know that Facebook is now the owner of Instagram. When you post an ad on Facebook, you can also choose to post the same on Instagram.

Many people don’t use Facebook, but they use Instagram, so your ad will reach that audience too. It is a two-in-one platform where you can post your ads on both social media platforms and increase your engagement. 

It is Cost Effective

Compared to traditional advertising, Facebook Ads are much cheaper. You can connect with around 1,000 people by spending just $10. Also, you can select the target audience for your campaign. As a result, it will increase the chances of getting more potential customers and leads. 

Edges of Google Ads 

After the advantages of Facebook Ads, let’s see the benefits of Google Ads. 

Reach the Target Audience

There’s no point in marketing if your business is not reaching the desired target audience. Fortunately, with Google Ads, you can ensure that your business will reach the target audience. 

In addition, you can choose what you want to bid for. For instance, you can bid for long-tail keywords to reach your target customers with greater intent. Also, you can bid for short keywords; they will get you more traction. 

Easy to Control

Google Ads are very easy to control. You don’t need a professional to execute or control them. You can do that by yourself with planning, training, practice, and marketing skills. In addition, you can execute Google Ads with minimal resources available to you. 

Give Faster Results

Indeed, Google Ads provides the fastest results and makes your website trend on top of search results in no time. However, Google Ads are different from SEO; you must do several things to promote your business. 

With the aid of Google Ads, you need a landing page, bid on your highest-converting keywords, and get traffic the fastest way possible. 

Better ROI (Return on Investment)

Google Ads gives your business an incredible ROI because it uses CPC (Cost Per Click), where you pay only for the number of clicks on your ads. Moreover, Google Ads uses methods like CPM, where you pay for the number of views on your ads.

Key Differences Between Facebook Ads and Google Ads

After knowing the advantages of both ads, let’s now see the key differences between them. 

Parameters of ComparisonFacebook AdsGoogle Ads
EffectivenessGenerate more leads and increase sales. Improve brand awareness and enhance engagement. 
AdblockThey are more effective because they don’t have an Adblock system.They are less effective due to an Adblock system.
Ease of UseMore user-friendly.Less user-friendly.
Target AudienceBased on searching intent and context. Based on location, age, gender, and interest.
Ads TypeVideo ads, Photo ads, Slideshow ads, Carousel ads, Canvas ads, and Instagram ads.Shopping campaign, Video campaign, Call-only.

Now comes the last and the most crucial part, which ad is best for you. 

Facebook Ads or Google Ads – Which is the Best?

The answer to this question depends on various factors. Let’s discuss them one by one. 

Your Industry

There are two kinds of businesses, B2B and B2C. If you are in the beginning phase and want to grow your network and build connections, Facebook Ads will be better. 

But, if people search for your business as a customer, Google Ads will make the job easier. Also, Google Ads is a better option for both B2B and B2C businesses, while Facebook Ads is better for B2C businesses. 

Your Advertising Goals

If you want to expand and reach the maximum audience in less time, you should use Facebook Ads. On the other hand, if you intend to increase your business by enhancing sales, you can use Google Ads. 

Using Facebook Ads and Google Ads Together

Instead of using any one of the ads, you should use both of them. It is beneficial for your business growth and brand awareness. 

A potential customer might like your Facebook Ad and wants to know more about your company. In that case, you can create a Google Ad by using your brand name as a keyword and then match it with what you have shown in your Facebook Ad. 

This strategy leads Facebook’s audience to find exactly what they want on Google. It will enhance the overall marketing message and show reliability.


So, you saw the comparison of Facebook Ads vs. Google Ads. Both of them are unique in their own ways. Therefore, you need to consider using them rationally to get maximum results. Also, remember that if you are using both ads, you should keep track of both to know which medium is driving more valuable results. 

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