10 Best SEO Tools to Boost Your Digital Marketing

Search Engine Optimization (SEO) is a crucial aspect of Digital Marketing. With billions of websites, it is not good to overlook a good SEO strategy. With an effective SEO strategy, your website will rank higher in Search Engine Results Pages (SERPs). 

Optimizing the website for search engines can be challenging, especially if you aren’t familiar with the process. But there’s no need to worry, as several SEO tools are available to make the process easier and more efficient. 

In this blog, I will enlighten you with the top 10 best SEO tools that can help you build your website more engagingly. Also, using these tools can bring higher traffic to your website. Interestingly, some of these tools work as keyword research tools as well. Before listing the tools, I will brief you on what SEO tools are and why they are important. 

What Are SEO Tools?

When you own a website, keeping track of its performance becomes vital. For this, you can take the help of SEO tools. SEO tools are software tools or web-based tools that any website owner uses to analyze and optimize his website’s SEO performance. 

With the help of these tools, you can improve your website’s search engine rankings, online visibility, and overall performance. So, whether you are an established brand or a brand-new startup, SEO tools will always aid you in performing better. 

Why Bring SEO Tools Into the Picture?

In today’s highly competitive digital market, SEO tools are crucial to any successful SEO strategy. They help businesses improve online visibility, drive more traffic, and generate leads and sales.

SEO tools help to identify keywords required for the website content. Also, they help check the website’s ranking and analyze its performance on the Search Engine Results Pages (SERPs). By incorporating SEO tools in the SEO strategies, website owners identify the areas of improvement in their website and run the business more smoothly.  

Having learned about SEO tools and their importance, let’s put some light on the best 10 SEO tools you can use to make your website rank higher in search engines. 

Top 10 SEO Tools

Look at the 10 best SEO tools to help you have a better-performing website. 

Ahrefs 

best SEO tool Ahrefs

If you are looking for an SEO tool with maximum features, Ahrefs is the best tool. It is one of the most fully-featured tools. It was founded in 2010 by Dmitry Gerasimenko. You can analyze your website’s backlinks and keywords. Also, it gives a good competitor analysis. So when tracking the search engine ranking positions for the targeted keywords, Ahrefs is the best tool. In addition, it monitors the domain and page-level metrics for competitor websites.

Now, let’s see the key features, pros, cons, and pricing of the Ahrefs tool. 

Key Features 

  • Analyse backlinks performance
  • Comprehend competitors
  • SEO audits
  • Compares historical data
  • Site explorer
  • Keyword explorer
  • Suggest internal linking areas

Pros 

  • Fast and easy to use
  • Track keywords at a local level
  • Keyword research for various search engines like YouTube, Amazon, etc

Cons

  • No free trial
  • No mobile application

Pricing

  • Lite – $99 per month
  • Standard – $199 per month
  • Advanced – $399 per month
  • Enterprise – $999 per month

SEMrush

semrush seo tool

Founded in 2008 by Oleg Shchegolev and Dmitri Melnikov, SEMrush is more of a digital marketing tool that helps you to get insights into your digital performance. This tool allows you to manage your content marketing, social media platforms, and competitive research. Also, you can analyze and improve your SEO and PPC performance. It is the best alternative to Ahrefs. It optimizes your website’s traffic, identifies the best keywords, and analyses your ranking on search engines. 

The key features, pros, cons, and pricing are as follows.

Key Features

  • Keyword research
  • Domain analysis
  • Brand monitoring
  • Site audit
  • Social media tracker
  • Link building

Pros

  • All-in-one marketing tool
  • Longest free trial
  • Customer support
  • Detailed competitors analysis

Cons

  • Expensive
  • It might be challenging to use
  • Provides data only for Google

Pricing

  • Pro – $119.95 per month
  • Guru – $229.95 per month
  • Business – $449.95 per month

Google Search Console

best SEO tool Google search console

Formerly known as Google Webmaster Tools, Google Search Console is a free web software that Google offers. It helps website owners to monitor and improve their website’s performance in Google search results. This SEO tool lets you see your website’s performance on Google search engines. Also, you can identify and fix the technical issues that your website is facing. 

The key features, pros, cons, and pricing are as follows.

Key Features 

  • Monitor the website’s performance
  • Improve indexing
  • Confirms crawlability
  • Detect errors

Pros

  • Provides detailed insights into the website
  • Helps to fix technical issues
  • UI and UX are quite impressive

Cons

  • Tough to use at the beginning
  • Might be time-consuming

Pricing

It is free of cost

KW Finder

KW finder

It is a tool by Mangools. Peter Hrbáčik, the founder, founded this tool in 2014. As the name suggests, KW Finder is a powerful SEO and keyword research tool. It helps website owners to identify and find the best keywords for their websites. With the right choice of keywords, a website can easily rank higher on search engines. Also, through this tool, you can find appropriate keywords for content and marketing campaigns. 

Using KW Finder, users can identify long-tail keywords and niche phrases that are less competitive and have high search volumes. It is an impressive tool if you are looking to optimize your website content and improve search engine rankings.

The key features, pros, cons, and pricing are as follows. 

Key Features

  • Best for keyword research
  • Can review keywords in bulk
  • Competitors analysis
  • Gives historical data

Pros 

  • Easy to use
  • List view of keywords
  • Fast 
  • Can filter as per requirements

Cons

  • Might be expensive
  • Not useful for small market

Pricing 

  • Mangools Basic – $29.90 per month
  • Mangools Premium – $44.90 per month
  • Mangools Agency – $89.90 per month 

There’s no specific pricing for KW finder as it is a Mangools tool. However, the pricing of Mangools is the same for KW Finder. 

Moz 

Moz

If you want to enhance your business’s SEO ranking, using the Moz SEO tool is one of the finest options. Rand Fishkin and Gillian Muessig founded this tool in 2004. It gives you insights into your competitors and helps you curate outstanding content. In addition, this tool analyses and monitors your website and suggests changes and modifications accordingly. You can also access Moz’s resources, like webinars and blogs, to better understand SEO trends.

The key features, pros, cons, and pricing are as follows.

Key Features

  • Detailed competitive research 
  • Domain analysis
  • Keyword explorer
  • Link explorer

Pros

  • Better SEO rankings
  • Analyse website issues
  • Understand user behaviors
  • Link building 
  • Chrome edition

Cons

  • It might be tough to work with
  • Not budget friendly
  • Not enough technical SEO tools 
  • Moz Local and Pro require separate subscription

Pricing 

  • Standard – $99 per month
  • Medium – $179 per month
  • Large – $299 per month
  • Premium – $599 per month

Ubersuggest

Ubersuggest

This SEO tool helps you to get website insights. In addition, you can do keyword research and content optimization with this tool. It offers many features like domain analysis, site audit, keyword suggestions, and backlink tracking. Besides, you can see what your competitors are doing by keeping an eye on their strategies through this SEO tool. 

The key features, pros, cons, and pricing are as follows.

Key Features

  • Monitors backlinks
  • Analyses competitors data
  • Track keyword rank
  • Keyword research
  • SEO management
  • Website analytics

Pros

  • Finds top-performing pages
  • Keyword Suggestions
  • Error reporting
  • Chrome extension

Cons

  • It can be slow when running multiple reports
  • Limited basic plan
  • No mobile app 

Pricing 

  • Individual (1 website) – $12 per month
  • Business (2-7 websites) – $20 per month
  • Enterprise (8-15 websites) – $40 per month

SpyFu

Spyfu seo tool

Mike Roberts found this SEO tool in 2006. If you want to spy on your competitor’s SEO strategies, the best SEO tool is SpyFu. It allows you to research and analyze your competitors’ keywords, ranking, backlinks, ad campaigns, etc. With SpyFu, you can see what your competitors are doing and can improvise your strategies. The tool offers various features that can fulfill the needs of all sizes of businesses and SEO professionals. 

The key features, pros, cons, and pricing are as follows.

Key Features

  • Keyword research
  • Backlinks building
  • Good for knowing competitors’ planning
  • Rank tracking
  • Comparing domains

Pros 

  • Keep an eye on the competition
  • SEO and PPC reports
  • Backlink checker
  • Check ads competition

Cons

  • Little pricey
  • It might be tricky to use

Pricing

  • Basic – $39 per month
  • Professional – $39 for the first month and $79 per month after that
  • Team – $299 per month

Google Trends

Google Trends for SEO

Google Trends is an SEO tool that allows users to find which keywords and keyphrases have become popular over time. In addition, it provides data on how often we use a particular keyword and in which parts of the world they are popular. Google Trends can be a valuable tool for businesses, SEO professionals, website owners, and marketers looking to stay up-to-date on industry trends. Also, this tool helps to find new opportunities and optimize their SEO strategies accordingly.

The key features, pros, cons, and pricing is as follows.

Key Features

  • Showing keywords over time
  • Showing keywords as per the geographical area
  • Compare multiple keywords

Pros

  • Easy to use
  • Free of cost
  • Helpful in identifying balance in the data collection.
  • The global collection of data
  • Have trending keywords

Cons

  • It might be inaccurate at times
  • Confusing results sometimes

Pricing

It is a free SEO tool. 

Surfer

Surfer SEO

Sławek Czajkowski, Lucjan and Michał Suski, Tomasz Niezgoda and Kazik Piętka have founded Surfer in 2017. It is an SEO tool that helps users optimize their content for better search engine rankings. It identifies and analyzes top-ranking pages for a specific keyword and provides users with a suitable roadmap to improve their content. 

Surfer SEO offers various features, like a content editor, keyword generator, and audit tool. It suits businesses, digital marketers, and SEO professionals looking to improve their content’s search engine visibility and drive more organic website traffic.

The key features, pros, cons, and pricing is as below. 

Key Features

  • Content Editor
  • Keyword research
  • Audit tool
  • AI growth management

Pros

  • Fast 
  • Easily export content to WordPress
  • Good support
  • Impressive content editor

Cons

  • UI is less captivating
  • Minor issues 

Pricing

  • Basic – $59 per month
  • Pro – $119 per month
  • Business – $239 per month
  • Enterprise – customizable 

WooRank 

wookrank

WooRank is an SEO tool that comprehensively analyzes a website’s on-page and off-page SEO. When you have to dig deep into a website’s technical aspects, you can rely on WooRank. For example, it shows the page speed, mobile-friendliness, and security. Additionally, WooRank analyzes a website’s content, including its keywords, metadata, and internal linking structure. Also, it evaluates a website’s backlinks and social media presence. 

The key features, pros, cons, and pricing is as below. 

Key Features 

  • Keyword research
  • Website optimization
  • Website analysis
  • Competitors analysis
  • Site crawling

Pros 

  • Helps to rank websites on Google
  • Easy to use

Cons

  • Pricey
  • Speed issues at times

Pricing

  • Pro – $79.99 per month
  • Premium – $199.99 per month
  • Enterprise – customizable

Conclusion

In conclusion, SEO tools are vital for businesses and marketers looking to improve their search engine visibility and drive more organic website traffic. From keyword research to technical SEO analysis, I have mentioned the best SEO tools that offer a range of features and functionalities to help users optimize their content and website for better rankings. 

Of course, choosing the right tool depends on your specific needs and budget, but incorporating these tools into your SEO strategy can significantly benefit your online presence.

Categories SEO

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