Voice search is the trending search method nowadays. So, it’s vital to optimize your website for voice search. However, optimizing a website for voice search is a little complicated if you don’t know how to do it properly.
So, read and follow this blog for the best techniques. But before knowing the optimization process, it’s essential to understand what actually voice search optimization is and why it is important for a website.
So, let’s know them first.
Voice Search Optimization
Voice search optimization combines SEO techniques to make the content talkative, which means replying to the user while questioned.
Many internet users prefer voice searching since it’s super easy and effective to search for something on the internet. Whether we want to know the nearest parlours or listen to old songs or news, voice search delivers the result within a few seconds. This means its fast and convenient process makes it a lot simpler than typing words one by one.
Why Optimize for Voice Search
When voice searching for some query, search engines try to deliver short and simple answers or display top results from various pages. Here, voice search optimization helps to get the focus of the search engines. So, optimize your website for voice search and land on top of SERPs.
Here are other important reasons:
- Voice search provides an outstanding opportunity to gain a lot of sudden organic traffic.
- In addition, it helps to improve a website’s ranking quickly.
- It gives a website more authority if its content lands in a voice search result.
How to optimize a website for voice search
Now you know what voice search optimization is and why it is important. So, let’s know the effective optimization techniques now and then apply them thoughtfully for the best results.
1. Make high-quality Content
For voice search optimization, high-quality content is a must. Make the content catchy and easy to understand so that it grabs not only the search engine’s attention but your audience’s attention, too.
To make sound content, you need to balance it with a flexible use of keywords, never overstuffing it and always letting it flow. In addition, the tone of the content needs to be relatable and fit for voice searches. Moreover, write your content with ease and precision, as if you are talking with someone.
2. Follow The Newspaper Style Of Writing
Put the most important points on top and then elaborate them like an inverted pyramid. Answer all the relevant questions of each particular topic to give the searcher a clear understanding of the topic.
Voice searches directly deliver answers that are simple and precise within a few sentences. So, use Heading tags or headers for questions to make the copy conversational and easy to read.
3. Include Long-Tail Keywords
Use long-tail keywords in your content to get search engines’ attention. Also, add them to your website’s HTML to benefit your site’s On-page SEO. This process, known as Schema Markup, provides search engines with more information that are important for various searches.
The answer to a voice query is not always the top result of SERPs. And here, help the long-tail keywords by quickly providing the targeted necessary amount of words.
4. Write Subheads As Questions
As you know, voice searches are generally questions that people ask to get answers short and quickly. Considering this, frame your content with subheads that are questions instead of just keywords or words.
This will help your website’s copy to be the answer the searchers will be asking for. This will also make your website appear top on search results with its well-fit answers. And who knows, you can also achieve “Position Zero”(top feature snippets) on Google.
5. Think Like Your Customer
Your content must be ready before you get a voice query or search. So, you always need to analyze what your customers may ask about. And once you get ideas of how the questions could be, you can improve your content readability to capture audiences.
Also, use organic language in your copy with an informal and conversational tone. Make your blogs talkative with a lot of questions and answers.
6. Highly Consider Local SEO
A large number of voice searches are about local information, so you need to consider local SEO highly. In addition, your content must be optimized for local search results that will help search engines quickly revert to the searchers with the required information.
So, make location-specific content. Make sure that your local business listings are correct and detailed. Most of all, always keep your Google My Business profile polished with updated data or information.
7. Try To Land Among The Google Featured Snippets
When something is searched on Google, snippet boxes appear under the search bar, right? These snippet boxes are information pulled from top relevant web pages. So, make your pages valuable with quick-hitting information to appear among the featured snippets.
All Google snippets don’t come from the top websites of SERPs, so your page can always be a snippet without ranking on top.
8. Make Your Site Mobile-Friendly
63% of people use mobiles for Google searches. And more than half of the voice searches are done by phone. So, this simply means your website must be mobile-friendly for voice searches.
Design your website in a mobile-friendly way to land top on SERPs for both text and voice searches. This will keep your site always handy in your audience’s hands.
9. Always Keep Your Website Fast
Always optimize your website’s loading speed for better performance. To give your audience a delightful user experience, ensure your website appears within two or three seconds.
The page loading time is really critical when it’s about showing results for voice searches. So, never let your site be slow because this will affect not only the ranking factor of your site but also the user experience.
We hope this guide will help you optimize your website for voice search.
Not only for now, this voice search is not going away soon. In the future decades, too, people will voice search for the needful. So, consider optimizing your site for voice search to get lots of local traffic and good authority over the SERPs.
Follow the techniques mentioned above to deliver the answers for voice searches and hopefully capture more voice search traffic.
Yes, voice search is a component of digital marketing, as it focuses on optimizing content for users who interact with search engines using voice commands, thereby improving visibility and user experience.
Voice search relies on technologies such as natural language processing (NLP), speech recognition, and artificial intelligence (AI) to interpret user queries and provide relevant search results.
Yes, voice search impacts SEO as it requires content to be optimized differently, focusing on conversational language, long-tail keywords, and local SEO to improve rankings and visibility in voice search results.
Voice search allows users to search using spoken commands instead of typing, while traditional Google searches involve typing queries. Voice search optimization prioritizes conversational language and quick answers to cater to this mode of interaction.
Voice search usage has been growing over the years. Here are some statistics on voice assistant users:
2020: 128 million users
2021: 132 million users
2022: 123.5 million users
2023: 125.2 million users